FABU: A Personal Emotional Wellness App for Daily Self-Care

FABU helps you work through procrastination, relationship tension, stress, anxious thoughts, overthinking, and self-confidence with a personalized daily self-care protocol built around CBT and ACT-inspired practices

  • Download FABU on the App Store
  • Get FABU on Google Play
Take quiz
FABU mood and reflection screenFABU personality profile screen

Feel calmer today. Understand yourself better over time

What is FABU?

FABU is a personal emotional wellness app developed by w7g. It helps users follow a personalized daily self-care protocol for procrastination, relationship tension, stress, anxious thoughts, overthinking, and self-confidence.

Each day, FABU gives you a small set of supportive practices based on your emotional state, needs, and available energy — including mood journaling, breathing exercises, affirmations, self-discovery tests, guided courses, and simple offline actions

FABU self-care practices screenFABU daily protocol screen
How it helps

FABU is not about pressure, perfection, or becoming a different person. It is about learning how to care for yourself in a way you can actually keep doing

A daily self-care protocol, made personal

Most self-care advice sounds simple until your day becomes stressful, emotional, busy, or overwhelming.

FABU turns self-care into a clear daily protocol. Instead of deciding what to do from scratch, you get small practices that match how you feel today: from journaling and breathing to affirmations, self-discovery, and guided emotional wellness courses

FABU mood journaling screenFABU breathing exercise screen

Instead of asking you to change everything at once, FABU helps you take one clear step at a time

Built for emotional balance, not perfection

FABU is designed for people who overthink, procrastinate, feel emotionally overloaded, struggle with self-confidence, or want a softer way to care for themselves.

With regular check-ins and small practices, FABU helps you notice emotional patterns before they turn into spirals — so you can better understand your triggers, needs, thoughts, and next steps

FABU supportive mascot companion

FABU helps you replace overthinking with small, supportive actions

Evidence-based ideas, made practical

FABU turns evidence-based CBT and ACT principles into simple daily practices: mood journaling, breathing exercises, guided reflections, affirmations, self-discovery tests, and emotional wellness courses.

These tools help you notice unhelpful thought loops, understand emotional triggers, calm your body, and take small meaningful actions — especially when you feel stressed, stuck, overwhelmed, or unsure of yourself

FABU guided reflection screenFABU affirmations screen

Start with what you feel today. You do not need to fix your whole life in one day.

Created by w7g, a wellbeing product company

FABU is developed by w7g, a product team focused on emotional wellbeing, self-growth, and women-centered digital experiences.

The app is continuously improved through product research, user feedback, content development, and ongoing iteration. FABU is designed to become more personal, more helpful, and easier to return to over time

Real users use FABU for reflection, routines, and emotional support

    Love it! It gives you reminders and ideas that cause you to pause and reflect on your life and how to make it better

    Wanda Griffies

    it is a really useful tool for self reflection, using a variety of means. much more than a mood tracker. written reflection, quizzes, graphical representations of mood and sense of self. its really low key, accessible

    Kersty Thingamy Bob

    Good app

    Moving to Chile was difficult for my emotional life, but this app really helped me to normalise routine and get comfortable in new environments. Now instead of procrastinating I do healthy tasks here. Thank you

    Noa Tea

    Amazing app

    Very nice and sympathetic admin

    LunaBean19

    The best mental health app

    Lovely app - just replaced me time wasting games

    Kate Krouch

    I’m enjoying FABU and have recommended it to several people who are struggling the same way as I am! “Tasks” are broken down into very simple acts which gives one a sense of accomplishment.

    Musicdreammaker

    I've long searched for an app like this one that truly gives people who struggle emotionally and mentally doable steps and provides help appropriately. THANK YOU AND CANNOT WAIT FOR MORE CONTENT!

    kristi gatlin

    Great app

    This is a great app. It’s like a fashion diary where you can express yourself through looks. Definitely recommend it ❤️

    Merikunki

Read more real user reviews
FABU app screenFABU daily self-care protocol screen

Start your personal self-care protocol in FABU

  • Download FABU on the App Store
  • Get FABU on Google Play
Take quiz

Frequently asked questions about FABU

Learn how FABU works, what’s included, how to manage your subscription, and how to contact support