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COOKIE POLICY

This Cookie Policy (the “Policy”) explains what cookies are, what types of cookies are placed on your device when you visit FABU, and how we use them. This Policy also covers our use of similar technologies, including pixels, SDKs, and web beacons.

This Policy does not describe how we process your personal data generally. To learn more about how we handle your personal data, please see our Privacy Policy.

What are cookies

Cookies are small text files that are sent to or accessed from your web browser or device’s memory. A cookie typically contains the domain name from which it originated, the cookie’s lifetime, and a randomly generated unique identifier. Cookies may also include information about your device, user preferences, browsing history, and actions taken while using FABU.

Types of cookies

Session cookies

Session cookies expire once you close your browser. We use these cookies to enable basic website functionality and understand how you use our website during a single browsing session.

Persistent cookies

Persistent cookies remain stored on your device after your browser is closed. They help us recognize you when you return, support authentication, and enable analytical functionality.

First-party cookies

First-party cookies are placed directly by FABU. They help us adapt our website to your language settings, save user preferences, and understand how FABU is used.

Third-party cookies

Third-party cookies are placed by our service providers. These cookies help us ensure website security, gather analytics, measure performance, and deliver advertising relevant to you. We do not control third-party cookies and are not responsible for how third parties use them. Their cookies are governed by their own privacy policies.

Third-party service providers

FABU uses the following third-party cookies:

Google Analytics

Google Analytics uses cookies and other technologies to collect information about how users interact with FABU. Google provides aggregated reports that help us analyze website usage and improve our service.

You may opt out of Google Analytics via: https://www.google.com/settings/ads or https://tools.google.com/dlpage/gaoptout

Meta Pixel

Meta Pixel helps us measure the effectiveness of our advertising campaigns on Meta services, understand user behavior, and optimize ad delivery.

TikTok Pixel

TikTok Pixel allows us to measure the performance of advertising campaigns on TikTok and understand user actions after viewing our ads.

AppsFlyer

AppsFlyer is a mobile attribution and analytics platform. It uses cookies and similar technologies to help us understand app installs, campaign performance, and in-app activity.

Firebase

Firebase uses identifiers and analytics tools to collect technical data, app performance information, crash reports, and usage metrics for FABU.

Cloudflare

Cloudflare uses cookies to identify trusted web traffic and protect FABU from malicious activity.We do not permit any of these service providers to use your data for their own purposes. They are bound by confidentiality agreements and applicable legal restrictions.

For more information about third-party advertising cookies or opting out of interest-based advertising, please visit:

  • Digital Advertising Alliance

  • Interactive Digital Advertising Alliance

Similar technologies

Web beacons

Web beacons (also called pixel tags) are small graphic files with unique identifiers that allow us to understand when content has been accessed or opened.

SDKs

SDKs are pieces of code embedded in mobile applications. They function similarly to cookies and beacons and allow FABU to analyze app performance, measure engagement, and deliver certain features.

Pixels

Pixels (including Meta Pixel, TikTok Pixel) help us measure the effectiveness of advertising campaigns and understand post-ad user actions.

Why we use cookies

Cookies and similar technologies help us:

  • provide, maintain, and improve FABU

  • remember your preferences and login information

  • keep FABU secure and prevent fraudulent activity

  • perform analytics and research

  • measure and optimize advertising performance

They also support a smoother, faster, and safer user experience.

How we use cookies

We generally use cookies for the following purposes:

Authentication

To remember your login details and allow quick access to the service.

Security

To enable security features, detect malicious activity, and prevent unauthorized access.

Analytics and research

To understand how FABU is used, identify technical issues, and improve our features.

Advertising

To deliver more relevant advertisements, limit repetition of the same ads, and measure campaign performance.

Managing cookies

Most browsers allow you to control cookies through settings. If you disable cookies, some features of FABU may not function properly.

Useful links:

  • Chrome: https://support.google.com/chrome/answer/95647

  • Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data

  • Firefox: https://support.mozilla.org/products/firefox/cookies

  • Opera: http://www.opera.com/help/tutorials/security/cookies/

Cookies Table

Cookie NamePurposeType
_ga, _gid, _gatAnalyticsThird-party (Google)
_fbpAdvertisingThird-party (Meta)
ttcid, ttwidAdvertisingThird-party (TikTok)
appsflyer_idAttributionThird-party (AppsFlyer)
firebase_* identifiersAnalytics and performanceThird-party (Firebase)
csrfSecurityFirst-party
session_idAuthenticationFirst-party
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